LIVE WELL is the convergence of four major trends 

1. The Rise of Chronic Disease

Just how bad has the crisis of chronic disease become? The World Health Organization has declared chronic diseases the number one killer on the planet.   Chronic disease is now the cause of over sixty percent of deaths worldwide, and the death toll continues to increase steadily.
 
The crisis is clear. Chronic diseases — such as obesity, diabetes and heart disease — are pulverizing health care. These are conditions that a pill or procedure can’t easily fix. 
 
Our health care system is good at treating short-term medical problems, such as broken bones and infections. Medical advances are helping people live longer. But obesity is reaching epidemic proportions. The population is aging, and more people are living unhealthy lifestyles. We need to do a much better job managing chronic diseases, which take a heavy toll on health and cost vast amounts of money to the health care system.  
 
At LIVE WELL, we are on a mission to design highly-engaging and effective ways to inspire lasting behavior change in anyone at risk of chronic disease. 

2. Exercise as a Vital Sign/Physician-Prescribed Exercise

Physician-prescribed exercise is at the cutting edge of medicine today.  It is an emerging trend that is at the earliest of stages, but one that is going to become quite powerful in our health care system. People trust and listen to their doctor.  When the doctor prescribes a medication, patients fill their prescriptions.  So when a doctor prescribes exercise, people who have never exercised in their life come to see us at LIVE WELL. It’s amazing. 


Not all doctors prescribe exercise. In fact, only the minority of doctors do (usually the doctors who exercise themselves). When doctors DO refer a patient to us, an amazing thing happens. Their patient will report back to them with results and talk about how much they enjoy the program. So doctors refer again because they see that LIVE WELL works. 


Even though physician-prescribed exercise is at an early stage, we have had over 1600 referrals in the past four years by over 200 doctors in Metro Vancouver. What will become a standard is already starting to happen at major health care systems like Kaiser Permanente in the U.S.,

who are now realizing that prevention and addressing personal behavior and lifestyle (nutrition and exercise) is just as important as addressing biology through their program “exercise as a vital sign.”
 
At LIVE WELL, this is what we do. Our referring doctors live and breathe this prevention philosophy. They know that physical activity is the number one predictor of overall health and are now prescribing exercise as medicine.

3. Focused Fitness Gyms

The days of the big box, one size fits all, 30,000 square foot gyms are gone. These gyms may be fine for the person who wants to be nameless, work out on their own, and most likely wear a tiny tank top or tight pants. But more and more people don’t want this approach. 
 
Instead, we are seeing the rise of small, focused gyms – Crossfit, Barre Fitness and Indoor cycling, for example. 
 
LIVE WELL occupies a unique niche in the health and wellness market: medical fitness. Our clinics are designed specifically for those with health conditions such as heart disease, diabetes, obesity, and for prevention and we are currently creating programs for other medical conditions as well.  You will find no other concept exactly like it in Canada or the United States. LIVE WELL is truly one of a kind, kicking off a revolution in health care and in fitness.

4. Demographics

The population is changing.  We are getting older and with age comes health issues. The average age of our participants is over 50, and we know that more and more people will need our services.  How do we know? Let’s look at a few stats:

  • Americans over age 55 are the fastest-growing age group among gym members, up more than 266 percent since 1987 — more than twice the rate for U.S. health club members as a whole;
  • In the next 10 years, U.S. baby boomers will increase their annual spending on wellness-based services by almost 500,000%;
  • 88% of the 65+ population have at least one chronic health condition that could be improved or managed with physical activity (and this population is set to double in the next 20 years).

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