LIVE WELL is Changing the Health and Fitness Industry
The Rise of Chronic Disease
The World Health Organization has declared chronic diseases the number one killer on the planet. Chronic disease is now the cause of over sixty percent of deaths worldwide, and this number continues to increase.
The crisis is clear. Chronic diseases, such as obesity, diabetes, and heart disease, are pulverizing health care. These are conditions that a pill or procedure can’t easily fix.
Our health care system is good at treating short-term medical problems, such as broken bones and infections. Medical advances are helping people live longer. But obesity is reaching epidemic proportions. The population is aging, and more people are living unhealthy lifestyles. We need to do a much better job managing chronic diseases, which take a heavy toll on public health and cost the health care system vast amounts of money.
At LIVE WELL, we are on a mission to design highly engaging and effective ways to inspire lasting behavior change for those at risk of chronic disease.
Exercise as a Vital Sign and Physician-Prescribed Exercise
Physician-prescribed exercise is at the cutting edge of medicine today. It is an emerging trend that is at the earliest of stages, but one that is going to become quite powerful in our health care system. People trust and listen to their doctor. When the doctor prescribes a medication, patients fill their prescriptions without hesitation. When a doctor prescribes exercise, people who have never exercised in their life come to see us at LIVE WELL.
When doctors refer a patient to us, an amazing thing happens. Their patients report back to them with marked improvement and rave about how much they enjoy the program. Doctors refer patients to us again and again because they see that the LIVE WELL program works.
Even though physician-prescribed exercise is at an early stage, we have had over 1600 referrals in the past four years by over 200 doctors in Metro Vancouver. What will become a standard is already starting to happen at major health care systems like Kaiser Permanente in the U.S. with their program “Exercise as a Vital Sign.” The health care industry is quickly realizing that prevention, personal behavior, and lifestyle (nutrition and exercise) is just as important as standard medication.
At LIVE WELL, this is what we do. Our referring doctors live and breathe this prevention philosophy. They know that physical activity is the number one predictor of overall health and have begun regularly prescribing exercise as medicine.
Focused Fitness Gyms
The days of the big box, one size fits all, 30,000 square foot gyms are gone. These gyms may be fine for the person who wants to be nameless, work out on their own, and most likely wear a tiny tank top or tight pants. But more and more people are alienated by this approach.
Instead, we are seeing the rise of small, focused gyms – CrossFit, barre fitness and indoor cycling, for example
LIVE WELL occupies a unique niche in the health and wellness market: medical fitness. Our clinics are designed specifically for those with health conditions such as heart disease, diabetes, obesity, and more, as well as preventive health. You will find no other concept exactly like it in Canada or the United States. LIVE WELL is truly one of a kind, kicking off a revolution in health care and in fitness.
The population is changing. We are getting older and with age comes growing health concerns. While we welcome all ages to our clinics, the average age of our participants is over 50. We know that more and more people will need our services in the years to come as the large baby boomer demographic grows older.
Americans over age 55 are the fastest-growing age group among gym members, up more than 266 percent since 1987 — more than twice the rate for U.S. health club members as a whole
In the next 10 years, U.S. baby boomers will increase their annual spending on wellness-based services by almost 500,000%;
88% of the 65 and up population have at least one chronic health condition that could be improved or managed with physical activity (this population is set to double in the next 20 years).